https://fohmint.com/downloads/breaking-financial-curses/
Tuesday, April 26, 2022
Tuesday, January 4, 2022
How to stop Spam Emails
How to stop Spam Emails: Keywords,Tutorials,Tools,Marketing,Affiliates
How can be done to stop emails entering the spam folder?
The problem many people encounters when it comes email sending, is their email ends up in spam folder. Sometimes the recipient could not check his Spam folder. In some cases the software deletes in from the spam making it not available to the recipient. For the beginners it will discourage them from going further as they might give up that it is not working.
How can be done to stop emails entering the Spam folder?
Capitalized Email subject
The email can enter the spam folder when the subject is in Capital letters as the most of the spam email had their subject in Capital letter. This makes it possible for the spider to locate such as a spam
Provide an unsubscribe link
Every email messages that can repeat itself or to be sent several times can be offensive to the recipient and as such a case it might be regarded as spam. It might be that the recipient is not interested on the message. This is why the unsubscribe link must be provided in order to avoid the repetition of such email without the authorization of the recipient. The received might decide to stop such email coming to his email box by using the unsubscribe link to stop the email.
Set up email authentication
When an email is originated from an authenticated source it will be trusted. The email had trace back to the sender, so the sender can receive response from the receiver. The source of the email plays an important role in determining how the email will be treated. And in some cases such email can be verified if they are spam or not.
Do not send more than one attachment.
One message might be seen as a spam if it contains more than one attachment. When an email is containing more than one attachment it might likely be offensive to the receiver as such email might occupy big space when received. There are some emails that sent some attachment that contained spam emails or virus in order to deceive the receiver in this case the sever might detect this as a spam email thereby relocating it to the spam folder.
Use trusted email hosting
Some hosting company that does not always comply with the regulations of the spam prevention can be flagged and regarded as an un-trusted. Some server had be used to send several spam emails and deceptive emails. This hosting sever had not integrity with the email server so any email been sent from the server can be suspicions.
Spam tag words
Avoid words that are considered spam , such as cheap, free, limited offer, and others
Many words had reports attached to it, because it had been used several times to send a fraudulent emails, therefore using such word can land the email to spam folder.
Special server
You can use a special server such as VPS, Dedicated server. If the server is shared server it means that you have no control of what will be going out or coming in to the server. That is why it advisable to use the special server, where can be in control of some activities of the server. You can control the server in sending authentic emails. The most important thing you apply is to use a special server for your email marketing. Because email hosting usually provides extra security features for email marketing.
The subject of the email
The subject of the email is relevant to the content of the email. The subject of the email is not related to the body of the email. This is also can be regarded as a fraudulent email because the subject maybe attractive the recipient but the message will be saying a different thing from the subject. Some subject like How to become a millionaire, Free Offers etc. Some subject might be deceptive, when an email had such a word it will be regarded as a spam as well.
Friday, December 26, 2014
Is Clickbait The New Face of Content Marketing?
As the Internet becomes more and more crowded with compelling content, it becomes harder and harder for one’s content to stand out. This is not a new theory, nor is it something that is particularly revolutionary. Marketers everywhere know that they have to adapt their content marketing strategy to reflect the shrinking amounts of time that people have to consume their content.
The problem is: many companies have adapted their content marketing strategies to lure–not entice–
viewers to click on a link. You’ve seen it before:
“You’ll never believe what happens when…”
“I wasn’t expecting this at all…”
“He should considered the possible results before he tried this…”
These are all classic examples of clickbait, and they are crafted to trick viewers into visiting a link, generating traffic for the site and spurring social shares.
Outwardly, the practice seems relatively harmless: the headlines themselves are compelling calls to action that speak directly to the consumer. The problems lie in the ambiguousness of both the title, and the quality of the content. More often than not, clicking on the link will bring the visitor to a nefarious content farm, populated by wide-ranging gimmick listicles generated for the sole purpose of catching roving web surfers in their respective tractor beams.
Curiosity killed the consumer
“The idea is both to share just enough that readers know what they’re clicking and to withhold just enough to compel the click.”
-Derek Thompson, The Atlantic
The success of clickbait is predicated on its ability to exploit the “curiosity gap.” By omitting a piece of information from the headline, the viewer is spurred by their sense of curiosity to learn more.
In an article for The Daily Beast, Jake Beckman, the man behind @SavedYouAClick, a Twitter feed devoted to “saving you from clickbait,” summarized the dishonesty at the core of clickbait. “It’s social copy specifically intended to leave out information to create a ‘curiosity gap’. Some of it’s disingenuous. It’s not always, but the reader is always being manipulated.”
With the amount of well-intended, honest content being generated, the question of whether clickbait is just crooked, or outright pernicious?
The answer to that is dependant on the overarching purpose of the content that visitors are being sent to. Granted, the ultimate purpose is to generate traffic, using ambiguous titles to entice visitors can be as it seems: the evolution of a social media strategy. Beckman compared the practice to “shouty journalism,” a la the olden days where newsboys stood on street corners shouting “extra, extra read all about it,” as they harassed potential customers walking down the street.
In this metaphor, the newsboy is social media; ad libbing as best they could so as to sell more newspapers. While the newsboy cannot possibly be held accountable for selling a subpar product, social media managers can. But consider this: what if the content that is being hawked is actually worthwhile? Does that make the means to which the content is distributed justified?
A means to an end
Upworthy is one of the fastest growing media startups in recent memory. The site is dedicated to hosting content that does one thing well: it compels consumers to want to share it with others.
Upworthy has mastered the exploitation of the so-called “curiosity gap.” Unlike traditional content marketing, their focus isn’t on the content itself, but rather on the headline. The headline serves as the central call to action. “HERE IS WHY YOU NEED TO READ THIS ARTICLE,” it really doesn’t matter what the piece of content is. When you find yourself browsing Upworthy–even if it is for the purpose of writing an informative article on the role of clickbait–the consumer cannot help but be compelled by something on the site.
Upworthy’s calls to action succeed because they are compelling to a diverse audience. While good content marketing spends time and energy to assess which demographics would be most likely to consume the content they are developing, Upworthy instead casts a wide net, relying completely on their headlines to an audience with no real connection to each other.
What’s wrong with that? In the grand scheme of things, digital media is very much still The Wild West. “The bottom line for publishers is that digital media is still trying to find its footing in the revenue game, and revenue is largely dependent on how much traffic and how many uniques you get,” said Beckman.
Upworthy’s model has ensured that their content is marketable, creates a community of readers, and the content itself is built to be amplified; perhaps better-so than other types of content.
Is clickbait harmful?
As the clickbait method continues to garner results for advertisers, there grows a sense of resentment towards the practice, giving marketers fair-warning that it might not be a viable option for long. For those that are sick of the widespread adoption of the dumbing down of headlines from simple and informative to vague and ubiquitous, there are those sick of clicking on links that promise some grandiose battle wear good triumphs over evil, only to find a video of a bully sparring with his victim.
With anti-clickbait awareness on the rise, and sites like The Onion’s Clickhole becoming more viable, the sense of cynicism towards clickbait is growing rapidly. Though the popularity of sites like Upworthy know no bounds, questions of the sites’ purpose or legitimacy are furthered with every headline.
In the end, it might be the reliance on the Internet that grows the sense of cynicism surrounding sites that employ clickbait as a means to an end. As more and more people turn to the Internet for news, their patience for sensationalist headlines that guarantee nothing will inevitably turn outward, and those sites that experience great short-term ROI based on clickbait will lose readership.
For all the talk of the “dumbing down” of society, society sure is getting frustrated with the dumbing down of its sources.
The problem is: many companies have adapted their content marketing strategies to lure–not entice–
viewers to click on a link. You’ve seen it before:
“You’ll never believe what happens when…”
“I wasn’t expecting this at all…”
“He should considered the possible results before he tried this…”
These are all classic examples of clickbait, and they are crafted to trick viewers into visiting a link, generating traffic for the site and spurring social shares.
Outwardly, the practice seems relatively harmless: the headlines themselves are compelling calls to action that speak directly to the consumer. The problems lie in the ambiguousness of both the title, and the quality of the content. More often than not, clicking on the link will bring the visitor to a nefarious content farm, populated by wide-ranging gimmick listicles generated for the sole purpose of catching roving web surfers in their respective tractor beams.
Curiosity killed the consumer
“The idea is both to share just enough that readers know what they’re clicking and to withhold just enough to compel the click.”
-Derek Thompson, The Atlantic
The success of clickbait is predicated on its ability to exploit the “curiosity gap.” By omitting a piece of information from the headline, the viewer is spurred by their sense of curiosity to learn more.
In an article for The Daily Beast, Jake Beckman, the man behind @SavedYouAClick, a Twitter feed devoted to “saving you from clickbait,” summarized the dishonesty at the core of clickbait. “It’s social copy specifically intended to leave out information to create a ‘curiosity gap’. Some of it’s disingenuous. It’s not always, but the reader is always being manipulated.”
With the amount of well-intended, honest content being generated, the question of whether clickbait is just crooked, or outright pernicious?
The answer to that is dependant on the overarching purpose of the content that visitors are being sent to. Granted, the ultimate purpose is to generate traffic, using ambiguous titles to entice visitors can be as it seems: the evolution of a social media strategy. Beckman compared the practice to “shouty journalism,” a la the olden days where newsboys stood on street corners shouting “extra, extra read all about it,” as they harassed potential customers walking down the street.
In this metaphor, the newsboy is social media; ad libbing as best they could so as to sell more newspapers. While the newsboy cannot possibly be held accountable for selling a subpar product, social media managers can. But consider this: what if the content that is being hawked is actually worthwhile? Does that make the means to which the content is distributed justified?
A means to an end
Upworthy is one of the fastest growing media startups in recent memory. The site is dedicated to hosting content that does one thing well: it compels consumers to want to share it with others.
Upworthy has mastered the exploitation of the so-called “curiosity gap.” Unlike traditional content marketing, their focus isn’t on the content itself, but rather on the headline. The headline serves as the central call to action. “HERE IS WHY YOU NEED TO READ THIS ARTICLE,” it really doesn’t matter what the piece of content is. When you find yourself browsing Upworthy–even if it is for the purpose of writing an informative article on the role of clickbait–the consumer cannot help but be compelled by something on the site.
Upworthy’s calls to action succeed because they are compelling to a diverse audience. While good content marketing spends time and energy to assess which demographics would be most likely to consume the content they are developing, Upworthy instead casts a wide net, relying completely on their headlines to an audience with no real connection to each other.
What’s wrong with that? In the grand scheme of things, digital media is very much still The Wild West. “The bottom line for publishers is that digital media is still trying to find its footing in the revenue game, and revenue is largely dependent on how much traffic and how many uniques you get,” said Beckman.
Upworthy’s model has ensured that their content is marketable, creates a community of readers, and the content itself is built to be amplified; perhaps better-so than other types of content.
Is clickbait harmful?
As the clickbait method continues to garner results for advertisers, there grows a sense of resentment towards the practice, giving marketers fair-warning that it might not be a viable option for long. For those that are sick of the widespread adoption of the dumbing down of headlines from simple and informative to vague and ubiquitous, there are those sick of clicking on links that promise some grandiose battle wear good triumphs over evil, only to find a video of a bully sparring with his victim.
With anti-clickbait awareness on the rise, and sites like The Onion’s Clickhole becoming more viable, the sense of cynicism towards clickbait is growing rapidly. Though the popularity of sites like Upworthy know no bounds, questions of the sites’ purpose or legitimacy are furthered with every headline.
In the end, it might be the reliance on the Internet that grows the sense of cynicism surrounding sites that employ clickbait as a means to an end. As more and more people turn to the Internet for news, their patience for sensationalist headlines that guarantee nothing will inevitably turn outward, and those sites that experience great short-term ROI based on clickbait will lose readership.
For all the talk of the “dumbing down” of society, society sure is getting frustrated with the dumbing down of its sources.
4 Tips for Great Content Marketing
Content marketing is a vital component of any B2B marketing strategy. Savvy marketers devote time and money to developing various types of content, including white papers, webinars, tweets and blogs, which appeal to and engage their audiences. But are marketers getting the most out of their content?
Not all content is created equal, so it’s up to you to determine what will deliver the most ROI. And, while each piece serves as a way to engage with a potential lead, content ROI is maximized when it is used at the optimal stage of the buyer’s journey. White papers, for example, support sales in that they provide helpful and in-depth information on a product or service to a prospect conducting initial research. They are often gated, requiring that prospects enter their name and contact information in order to access the material. This helps move prospects down the sales funnel and allows marketers to capture information they can ultimately pass on to their sales departments.
However, while helpful, using content to obtain customer contact information only scratches the surface. Content that provides a deeper level of engagement with the customer and then allows marketers to monitor exactly how the customer engaged provides more value to marketers than a simple name and email address.
Webcasts are a great example of this. Attendees have multiple ways to engage with your brand during a webcast, and after the event you can get detailed information on how long audience members were engaged, what questions they posed in a Q&A, what documents they downloaded and what content they shared. The interactive nature of webcasts allows organizations to obtain more data and, as a result, paint a more detailed, clearer picture of their audience, obtaining a deeper understanding of their interests, what motivates them, and how they interacted with your content. This information then enables accurate ranking of sales leads and lets you follow up in a much more personalized manner based on how interested prospects are and where they are in the buying cycle.
How you distribute different forms of content depends on its type and intended audience. But what’s most important is that you take a strategic approach when building content and understand where each piece fits within that strategy. At ON24 we let four principles guide our strategy – analytics, consistency, recycling and timing.
1. First up is analytics, which should be attached to everything when possible.
As I mentioned, delivering useful content to potential leads is only the first step – the analytics on how they interacted with that content can be a marketer’s most powerful ammunition. Audience behavior can be transformed into data that is fed into CRM and marketing automation tools that then enable marketers to follow up with customers in a personalized manner. In fact, the combination of webinar and marketing analytics, for example, can significantly improve lead qualification and inform every facet of your marketing program – including content marketing, demand generation and social media.
2. Businesses should also deliver a consistent message to their audiences.
While content should be personalized and customized depending on the channel, it is important that the core message remain unchanged. Clear goals, a central narrative and a distinct voice as a campaign is launched provide the foundation for a successful ongoing effort.
3. Next, organizations should recycle what they’ve created.
Content is expensive to create; therefore, it is foolish to only use it once. Repurposing content can be the easiest way to increase its value and ROI. For example, a marketer can take a webcast video and redistribute it across various channels. It can be posted in its full form on the company’s YouTube channel, and snippets of the video can be tweeted, added to a website and included in an executive’s blog post. In this example, we have one piece of content, distributed across four distinct channels. This increases views of the video, broadening the brand’s reach and the content’s value
4. Finally, timing is of the utmost importance.
This will determine exactly what type of content you serve up to your prospects and when. Marketers need to understand where the customer is in the buying cycle and deliver appropriate content accordingly. From the level of engagement and overall interaction with different pieces of content, businesses can accurately qualify leads. For example, if they have downloaded a white paper that gives a brief overview of a company, they are in the beginning of the buying cycle and should be nurtured. On the other hand, if a lead is attending various webinars and asking specific questions on functionality and pricing, it is safe to assume that it is a “hot” lead.
Fundraising Tough on Hedge Funds
Today’s market poses a difficult fund raising environment across all hedge funds.
Executive search firm, Russell Reynolds Associates (RRA) recently hosted an industry event, examining the current state of play for hedge funds.
Hedge funds are seeing a continued trend towards more capital inflows as a whole; estimated at $2.25 trillion by year-end, according to the firm. Ninety percent of flows went to managers with more than 5 billion in assets.
“It’s arguably, the most challenging fund raising environment,” said Lynn Tidd, managing director at Russell Reynolds Associates. Tidd specializes in the recruitment space for hedge funds, private equity funds and other alternative firms. “People need to have a different approach today, to get above the noise. Whether you sit in the front office, in an investment role, or in a back office role, you will interface investors.”
Tidd noted that she recruits for the larger, established hedge fund community.
“Investors are encouraged today to invest broadly, not just within hedge funds. The L.P. community is a lot more cautious about where they place alternative strategies,” she said. “It might be a year or two before allocations come, whereas, in the past, it might have been three to six months.”
The next generations of hedge fund managers are also coming to market with the help of the hedge fund seeding community. Nearly 300 new hedge funds launched in the first of quarter of 2011; launch rate of 3.3 percent, according to a statement from the RRA event.
“Hedge funds will succeed if they produce more than alpha, and run like a true business…it’s the professionalization and institutionalization process,” Tidd told Markets Media. “You need much more than operational capital to launch; it’s more than just traders, and portfolio managers that contribute to the business structure.”
Apart from attracting seeders, hedge funds today are still employing traditional methods of capital raising, noted Tidd. Such methods include the use of “friends and family” money to build track records, and eventually branching out to three to five institutions.
“My take away from the trends that came out of the event is around succession planning,” Tidd said. “It’s a question of if these hedge founders have passed on a good legacy to the next generation of leadership.”
The “next generation” of hedge fund leader will also be across the gamut, versus past eras of hedge fund management—which largely came from proprietary traders smoked out by financial regulation on banks.
Of the trend to go from prop trader to hedge fund manager, Tidd remarked the phenomenon is “played out. There’s no one left considering regulatory schemes have already forced people to jump ship.”
Executive search firm, Russell Reynolds Associates (RRA) recently hosted an industry event, examining the current state of play for hedge funds.
Hedge funds are seeing a continued trend towards more capital inflows as a whole; estimated at $2.25 trillion by year-end, according to the firm. Ninety percent of flows went to managers with more than 5 billion in assets.
“It’s arguably, the most challenging fund raising environment,” said Lynn Tidd, managing director at Russell Reynolds Associates. Tidd specializes in the recruitment space for hedge funds, private equity funds and other alternative firms. “People need to have a different approach today, to get above the noise. Whether you sit in the front office, in an investment role, or in a back office role, you will interface investors.”
Tidd noted that she recruits for the larger, established hedge fund community.
“Investors are encouraged today to invest broadly, not just within hedge funds. The L.P. community is a lot more cautious about where they place alternative strategies,” she said. “It might be a year or two before allocations come, whereas, in the past, it might have been three to six months.”
The next generations of hedge fund managers are also coming to market with the help of the hedge fund seeding community. Nearly 300 new hedge funds launched in the first of quarter of 2011; launch rate of 3.3 percent, according to a statement from the RRA event.
“Hedge funds will succeed if they produce more than alpha, and run like a true business…it’s the professionalization and institutionalization process,” Tidd told Markets Media. “You need much more than operational capital to launch; it’s more than just traders, and portfolio managers that contribute to the business structure.”
Apart from attracting seeders, hedge funds today are still employing traditional methods of capital raising, noted Tidd. Such methods include the use of “friends and family” money to build track records, and eventually branching out to three to five institutions.
“My take away from the trends that came out of the event is around succession planning,” Tidd said. “It’s a question of if these hedge founders have passed on a good legacy to the next generation of leadership.”
The “next generation” of hedge fund leader will also be across the gamut, versus past eras of hedge fund management—which largely came from proprietary traders smoked out by financial regulation on banks.
Of the trend to go from prop trader to hedge fund manager, Tidd remarked the phenomenon is “played out. There’s no one left considering regulatory schemes have already forced people to jump ship.”
2015 Outlook: Pete Sinisgalli, Eze Software Group
What were the major themes of your business in 2014?
Pete Sinisgalli,
Eze Software Group
Eze Software Group
Investing in both our business and technology was a major theme in 2014. We focused on expanding our client service capability and research and development. R&D spending in particular has increased by more than 25% since the formation of Eze Software Group in 2013. This investment accelerated an exciting product roadmap that broadened the feature set of our core products (Eze OMS, RealTick EMS, and Tradar PMS), enhanced integration across the product suite, and advanced our strategy for bringing our offerings to the cloud. What is especially rewarding is that we are already seeing the impact of this investment as evidenced by the dramatic increase in the number of clients leveraging multiple Eze Software products across the investment lifecycle. 2014 was a tremendous year for Eze Software Group, our employees, our partners, and our clients.
What are your expectations for 2015?
In 2015 we will continue to enhance our core product lines to ensure our clients have industry-leading investment technology. At the same time we will execute our cloud strategy by continuing to build cloud-based versions of our capabilities in an iterative, phased manner. This is a multi-year effort, but we’ll continue to release new capabilities throughout 2015. We also have some exciting new integrations and innovative technology to share with our clients including the recent integration of our EMS and OMS products. We also recognize our customer service is a key differentiator for us, and we’re making investments in the coming year to ensure we continue to deliver the best customer service in the business.
Global Markets Summit New York
Global Markets Summit New York
Markets Media is pleased to present its Main Event: Global Markets Summit, New York to be held on Thursday, November 20, 2014.
The summit will convene senior executives from institutional asset owners, investment managers, sell-side banks, exchanges, alternative trading systems and technology and software providers.The summit will convene senior executives from institutional investors, banks, exchanges, alternative trading systems and technology and software providers.
Topics debated will include the outlook for global economic growth amid still-accomodative monetary policy; regulatory initiatives and their present and future impact on markets; updates on fixed-income and equity trading, including the ‘futurization’ of the OTC space and the evolution of high-speed trading; technology of tomorrow; alternative investments; equity execution; wealth management; challenges to emerging managers and more.
Markets Media is pleased to announce a new format at this year’s event, featuring The Debates, The Breakfast Sessions and (back by popular demand) The Cocktail Rounds!
I welcome your thoughts and ideas as together we navigate this intricate and dynamic financial landscape.
Markets Media is pleased to present its Main Event: Global Markets Summit, New York to be held on Thursday, November 20, 2014.
The summit will convene senior executives from institutional asset owners, investment managers, sell-side banks, exchanges, alternative trading systems and technology and software providers.The summit will convene senior executives from institutional investors, banks, exchanges, alternative trading systems and technology and software providers.
Topics debated will include the outlook for global economic growth amid still-accomodative monetary policy; regulatory initiatives and their present and future impact on markets; updates on fixed-income and equity trading, including the ‘futurization’ of the OTC space and the evolution of high-speed trading; technology of tomorrow; alternative investments; equity execution; wealth management; challenges to emerging managers and more.
Markets Media is pleased to announce a new format at this year’s event, featuring The Debates, The Breakfast Sessions and (back by popular demand) The Cocktail Rounds!
I welcome your thoughts and ideas as together we navigate this intricate and dynamic financial landscape.
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